Trade shows are one of the many tools companies have available to promote their product or service. Although preparing for and exhibiting at a
trade show can be a significant amount of work, it can also provide an excellent return on investment. To make sure you get the most from your trade show exhibit, you have
to make sure you select the right show for your product or service (sometimes a smaller, more targeted show can be much more effective than some of the larger shows). It is
also really important to have the right displays at your booth. This will reflect your product, your image, your style and what you are trying to achieve with the show.
Selecting the right show, displays, graphics, style etc. will depend on what your main purpose or objective is at the show. For some it may be to introduce your company when you're
just starting out, for others it's to introduce a new product or product line, or simply to increase their customer base.
Trade show tip: Before you book a booth or table at a trade
show, you need to consider the type of audience that the show might attract.
We have found that exhibiting at a small show in Calgary with relatively
little traffic to our booth still produced much better results for us than a
large show that brought hundreds of visitors to our booth!
Whatever your purpose is, we have the products, knowledge, graphic design capabilities and trade show ideas to help you reach the right audience.
Note: fabric popup displays are available in sizes 90" x 90" and 119" x 90". Curved aluminum popup displays are available in 8ft X 8ft and 8ft X 10ft.
Upcoming tradeshows and events in Calgary
Contact us for more information or come and see many of our products on display in our Calgary showroom.
Note: 10 year limited warranty on all our pop up frames.
Event Planners
If you want to greatly reduce the amount of time and effort you spend on planning and executing your trade show exhibition, you may want to consider
using one of the many Event Planners or Management companies. They can take care of all the details, including the setup, the look and style, dealing with suppliers (for graphic design, printing, displays and exhibits etc.),
marketing and advertising to increase the attendance levels etc. A good place to start to find such a professional services organization is the Calgary chapter of the Meeting Professionals International (MPI).
Cvent (a maker of software tools to manage event planning) has a good blog with a lot of ideas and information about trade shows, events and marketing.
Although large popup displays are a popular product as a background for your trade show or exhibit booth, a good alternative (or even in addition to) are any of our
X stands. These can be moved around or repositioned more easily than a popup stand and are available in many different sizes.
Rollup banners
Although large popup displays are a popular product as a background for your trade show or exhibit booth, a good alternative (or even in addition to) are any of our
rollup banner displays. These can be moved around or repositioned more easily than a popup stand and are even easier and lighter to transport.
Portable tradeshow displays
Even our largest popup display stands are quite portable as they come with a hard shell carry case with wheels. For an even lighter, more portable option, you may want to consider
any of our rollup display banner stands, X stands or L stands. These can be moved around or repositioned more easily than a popup stand and are even easier and lighter to transport.
|
|
